BRAND STORY

Inspired by American street couture brand Ed Hardy, the diffusion line Hardy Hardy caters to the young, spirited and rebellious wearer. A rich sense of urban cool underlies each collection while the inspired tattoo motif embodies the American Rock’n’Roll legend. The skull logo from Day of the Dead is the brand’s signature logo, representing the endless pursuit of innovation and a darkly alluring aesthetic.


BRAND CONCEPT

Hardy Hardy blends the art of tattoo and the spirit of Rock’n’Roll into every design. Each collection projects a sense of mental toughness and a vibe of poetic romanticism mirroring the hedonistic rebelliousness of Guns N’ Roses. This gothic aesthetic is reworked into youthful, ready-to-wear designs that capture the wearer’s attention with striking prints, sharp tailoring and bold detailing to create a distinct take on high street style.

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