BRAND STORY

HARDY HARDY, the American entry luxury fashion brand, advocates American Rock Spirit. With signature tattoo art, the brand conveys joy, power and passion through bright totem, mysterious skulls and the shining elements, while inspiring independence, adamancy and confidence from the young generation.


BRAND CONCEPT

HARDY HARDY blends the art of tattoo and the spirit of Rock’n’Roll into every design. Each collection projects a sense of mental toughness and a vibe of poetic romanticism mirroring the hedonistic rebelliousness of Guns N’ Roses. This gothic aesthetic is reworked into youthful, ready-to-wear designs that capture the wearer’s attention with striking prints, sharp tailoring and bold detailing to create a distinct take on high street style.

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